Wine Trade and Statistics

Wine is becoming more popular on European retail market again. It helps to keep prices low through the introduction of private label wines. Bulk wine imports are also expected to grow in significance in coming years.

Consumer’s growing interest in new varieties of wines increases the export opportunities for producers from developing countries.

Nevertheless, pricing remains a decisive factor in the consumer’s purchasing decisions.

However the European wine market is largely fragmented, with each market having its own characteristics. Main retail wine markets in Europe are: Germany, UK, the Netherlands, Poland, Denmark and Belgium, where consumers are more open to foreign wines. These markets are also widely concentrated on wines imported from developing countries.

Statistics

Previously imports of red wine increased in the period 2008 – 2012 by 9.1% per year, whereas total imports of white and spark ling wines showed a decrease of 0.6% and 2.4% respectively. This is largely the effect of price increases for white and sparkling wines, while red wine prices remained stable.

Requirements

The requirements for wine in the European market are strict. Food safety is a top priority. Therefore important issues are hygiene, contaminants, import control, and the winemaking practices. Analysis reports and import certificates must accompany all imports. Additionally strict rules on labeling aspects.

Niche requirements: Noticeable growing demand for organic and Fairtrade wine

There is a considerable niche market for organic and Fairtrade wine with an extra focus on environmentally friendly and socially responsible production.

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