European Organic Retail Market – Key Points

• Strong growth (5-30+%) in most countries, including new EU members.
• Conventional supermarkets emphasize “quality products” and “green issues”.
• Organic supermarkets turnover growing fastest.

Some Regional Developments:

• Italy, France, Belgium: specialized shops growing faster than conventional trade.
• Germany: strong growth in discounters and conventional trade, organic supermarkets.
• UK: conventional trade growing fast, but specialized shops even faster.
• CZ: fast growth of conventional supermarkets and drugstores.
• Austria: small organic shops struggling, supermarkets growing fast.

Future Development

• Continued growth of markets thanks to higher and wider acceptance of organic products, increased number of purchases and the amount of customers spent.

• To keep the momentum, organic food has to keep its best quality. Consumers will have to be able to rely on the fact that organic products are really organic.

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